This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from annemievandecasteele.com (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies: - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. - “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Analytics

This website collects personal information to power our site analytics, including: Information about your browser, network, and device, Web pages you visited prior to coming to this website, Your IP address

This information may also include details about your use of this website, including: Clicks, Internal links, Pages visited, Scrolling, Searches, Timestamps

We provide this information to Squarespace and Google Analytics, our website analytics provider, to learn about site traffic and activity.

Cookies

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit The cookies Squarespace uses.

• These necessary and required cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you.

• These analytics and performance cookies are used on this website, as described below, only when you acknowledge our cookie banner. This website uses analytics and performance cookies to view site traffic, activity, and other data.

For website visitors

This website is hosted by Squarespace. Squarespace collects personal information when you visit this website, including:

• Information about your browser, network and device

• Web pages you visited prior to coming to this website

• Web pages you view while on this website

• Your IP address

Squarespace needs the data to run this website, and to protect and improve its platform and services. You can read more about how Squarespace uses your data (site usage information of end users) for its own purposes in their Privacy Policy.

For form block submissions

When you submit information to this website via webform, we collect the data requested in the webform in order to track and respond to your submissions. We provide this information to Mailblue (data processing agreement) Dutch partner of ActiveCampaign (data processing certificate) our email service provider, so that they can provide email services to us and help us manage our relationship with you. We also provide this information to Teachable for data porting related to courses and to Calendly for data porting related to scheduling meetings.

Data

We collect your name, email address and data about your interaction with our emails (such as opens and clicks) to optimize our content.

• Purpose: Sending requested information, newsletters and improving our services.

• Security & Transfer: Your data is stored securely. Because ActiveCampaign is a US company, data may be transferred to the US. This is done based on the EU-US Data Privacy Framework or standard contractual clauses (SCCs) to ensure an adequate level of protection.

• Unsubscribe: You can unsubscribe at any time using the unsubscribe link at the bottom of each email.

For use of share buttons

This website includes share buttons which enable you to share pages or other content from this site to the following third party services: Facebook/Instagram/Pinterest. If you click a share button, these third parties may receive your personal data, including:

• Information about your browser, network and device

• Details about the web page or content you shared or proposed to share

• Your IP address

For use of blog comments

This website includes commenting functionality on some pages which enables you to post a comment. This website collects personal data when you post a comment, including:

• Your name (which will be displayed as part of your posted comment)

• Your email address (optional, to let you know if someone replies to your comment)

• Your website URL (optional)

This website includes “likes” functionality on some blog posts which enables you to “like” a post. This website collects personal data when you like a post to try to prevent the same person from liking the same post during the same visit, including:

• Information about your browser, network and device

• Details about the web page or content you shared or proposed to share

• Your IP address

Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications, about our services and our producte, we believe may be of interest to you.

You can unsubscribe at any time.

Visitor data for customers

When you buy something on this website, we collect personal information from you to fulfill the order. We may collect information like your:

• Billing and shipping address

• Details relating to your purchase (for example, your preferred way of communication such as Phone call, Whatsapp, Messenger, Microsoft Teams, Google Meet, Zoom, the issues you want to discuss, the file you want consulting about,…)

• Email address

• Name

• Phone number

We provide this information with Teachable/Calendly, our online store hosting providers, so that they can provide website services to us.

We also provide this information to Mailblue-Active Campaign/Teachable for data porting and with Stripe/Mollie/Paypal for payments and with Calendly for scheduling and with Quaderno/Stripe for invoicing so we can send your order to you.

Our payment processors Stripe/Mollie/Paypal will also collect payment information from you.

As you go through checkout, this site may auto-complete your shipping and billing address by sharing what you type with the Google Places API and returning suggestions to you to improve your checkout experience.

For invoices

We use branded invoices to collect payments. We share this information with Quaderno for invoicing and Stripe/Mollie/Paypal, third-party payment processing providers which also receives your personal information and processes it in accordance with their privacy policies, so they can provide invoicing services to us. 

We may collect information like your: 

• Email address 

• Invoice details (for example: company name, address, VAT number, phone number) 

• Name 

• Payment history 

For payments

When you make a purchase from us on this website, we use Stripe as our secure payment service provider which will also receive your personal information and process it in accordance with their privacy policies:

Stripe - payment processing services. You can read Stripe’s privacy policy at https://stripe.com/privacy.

For proposals, estimates and contracts

When you contact us or agree to a service, we collect information necessary to negotiate, draft, and execute the service agreement. 

This information may include your: 

• Business details (for example: company name, address, VAT number, phone number) 

• Email address 

• Name

This information is processed and stored securely through our use of the Squarespace platform.

For sending your orders

When you purchase a digital product on this website, we collect personal information from you to send the order to you. 

We may collect information like your: 

• Billing address 

• Details relating to your purchase (for example: kind of support, consulting, ebook, course) 

• Email address 

• Name 

• Phone number 

We share this information with Squarespace/Mailblue-Activecampaign/Calendly, our service providers, so that they can provide sending services to us. 

As you go through checkout, this site may auto-complete your shipping and billing address by sharing what you type with the Google Places API and returning suggestions to you to improve your checkout experience.

For taxes

When you make a purchase from us on this website, we use Squarespace as our commerce platform in combination with third-party service providers Stripe/Quaderno, to power automated tax calculations. We may collect information like your: 

• Billing address 

• Details relating to your purchase (for example: Product, Tax Codes for the items purchased) 

• Name 

Stripe/Quaderno may also receive personal information and process it in accordance their privacy policies.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for download, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: - Communicate with you; - Screen our orders for potential risk or fraud; and - When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Customer accounts

If you create a customer account on this website, we collect personal information to improve our checkout experience and customer service.

This information may include your:

• Billing and shipping address(es)

• Details about your orders (for example, your preferred way of communication such as Phone call, Whatsapp, Messenger, MicrosoftTeams, Zoom, Googlemeet the issues you want to discuss, the file you want consulting about,…)

• Email address

• Name

• Phone number

We provide this information for data porting with Mailblue-Activecampaign/Teachable/Calendly, our service providers, so that they can provide services to us and help us manage our relationship with you.

Sharing you personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Sqaurespace/Calendly/Teachable to power our online store--you can read more about how Sqaurespace/Calendly/Teachable uses your Personal Information here: https://www.squarespace.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Abandonned cart Emails

You’ll receive an automated email within 24 hours after you abandon your shopping cart, if all of the following occur:

• You enter your email address at checkout, or are logged into your customer account.

• You add a product which is in stock to your shopping cart.

• You close your browser or leave this website without completing your purchase.

• You can unsubscribe from these messages at the bottom of the email.

The email will link back to this website, where you can pick up where you left off and complete your purchase.

Marketing emails

We may send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email.

We share your contact information with ActiveCampaign-Mailblue/Calendly/Teachable, our email service providers, so they can send these emails on our behalf and help us manage our relationship with you.

Order and account emails

We may email you with messages about your order or account activity. For example, we may email you to tell you that:

• You’ve created a customer account

• Your customer account password has been reset or updated

• You’ve made a purchase

• Your order has shipped

It’s not possible to unsubscribe from these messages.

We share your contact information with Mailblue-Activecampaign/Teachable/Calendly, our email service providers, so they can send these emails to you on our behalf and help us manage our relationship with you.

Scheduling

When you schedule an appointment by booking on this website, we collect personal information from you to complete the booking. We may collect information like your:

• Name

• Email address

• Phone number

• Details relating to your appointment (for example, your preferred way of communication such as Phone call, Whatsapp, Messenger, MicrosoftTeams, Zoom, Googlemeet the issues you want to discuss, the file you want consulting about,…)

• Files you uploaded

We share this information with Calendly, our scheduling service provider, so that they can provide online booking services to us.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 21 years.

Contact us

For more information about our Privacy Policy, if you have questions, or if you would like to make a complaint, please contact us or send by mail using the details provided below:

CADS, Annemie Van de Casteele, [Re: Privacy Compliance Officer], Clos Fleuriweg, 14, 8670 Koksijde, Belgium - sole trader BE0782171871 -The place of jurisdiction and fulfilment for all direct or indirect rights and obligations arising from this contract shall be the competent court in Belgium.